Content strategist and copywriter specializing in strategy, systems, and execution that move the right people — not everyone.
Most content strategists give you a calendar and call it strategy. I diagnose what's actually holding your brand back — the positioning gap, the audience mismatch, the content that attracts browsers instead of buyers — and build a framework around fixing it.
From electronics retailers and SaaS companies to coaches and non-profits, I've helped brands across industries build content operations that work without constant firefighting. My work combines sharp copy, clear systems, and a deep understanding of what makes the right person stop scrolling.
Every project starts with a diagnosis. Here's how I've turned challenges into measurable growth.
Social Media Manager
Content-market misalignment was limiting reach and attracting low-quality leads. The existing content didn't demonstrate expertise or resonate with ideal clients.
Social Media Manager
Disconnect between social presence and conversion mechanics. The brand needed to clearly communicate its unique position as a non-profit e-commerce brand and to attract and convert followers into buyers.
Social Media Manager
Potential customers had common barriers to purchase and didn't understand brand processes. The social presence wasn't converting browsers into buyers.
Social Media Manager
Zero brand presence in a crowded non-profit landscape. The organization needed to establish credibility, build an audience, and attract strategic partnerships from scratch.
Social Media Manager
Limited market presence and weak conversion pipeline. The brand had a quality product but struggled to reach qualified audiences and convert them to users as they weren't able to communicate the value of their product properly.
Community Manager
Dual constraint of limited time availability and inefficient lead generation. The coach needed a systematic approach to community engagement and prospecting without constant personal involvement.
Content Strategist & Copywriter
Content output was inconsistent and lacked strategic direction. The brand needed a structured operation that could produce content at scale without sacrificing quality or brand consistency.
Every service is designed around one thing: turning your social media into a predictable growth engine.
Custom content strategies built around your business goals, target audience, and conversion metrics — not just vanity numbers.
Scroll-stopping content that educates, builds trust, and moves your audience from awareness to conversion.
Targeted ad campaigns that drive qualified traffic and conversions — not just impressions.
Systematic audience growth, influencer partnerships, and community engagement that turns followers into paying clients.
Real words from real people I've had the privilege of working with.
Under Jerome's leadership as Head of Tech Herfrica and Her Local Market's social media team, we were able to establish a strong foundation for our social media handles across Instagram, Twitter, Facebook and LinkedIn. He showed up consistently, understood our business and goals, and clearly communicated his strategy to myself and the rest of the team.
We needed to find new users for our product through social media which led us to hiring Jerome. He came in, created a clear plan to help us achieve our goal, and implemented it successfully. His resourcefulness and versatility also came in very handy for us as we were operating with a limited budget.
My favourite part of working with Jerome was how he took his time to completely understand my business, and clearly communicated his plan for helping me achieve my goals. I'll definitely recommend him anytime, anyday.
Jerome is really easy to work with. He followed instructions well, was always polite with my students, was never shy about clearly suggesting his own ideas and even went the extra mile to ensure my students succeeded in getting the most from their course.
A versatile skill set paired with the right tools to execute at every level.
A proven 4-step framework that consistently delivers measurable results.
I deep-dive into your brand, audience, competitors, and current performance to identify exactly what's holding you back. No guesswork — just data.
Based on the diagnosis, I build a custom content and growth strategy aligned with your business goals, buyer psychology, and platform algorithms.
Content creation, community management, paid campaigns, lead generation — I implement the strategy with precision and consistency.
Continuous monitoring, testing, and refinement. I track what's working, double down on winners, and evolve the strategy based on real performance data.
Alongside agency and in-house work, I specialize in one specific problem.
Most registered dietitians post the same tip content as everyone else in their space. The result: they attract people who are still shopping around, not people ready to invest.
The fix isn't more content. It's a content strategy built around positioning and belief-shifting — content that makes the right client feel understood, builds authority with serious buyers, and converts at the point of trust.
This niche work sharpens my thinking on audience specificity, diagnostic storytelling, and conversion architecture — skills that transfer directly to any category where the buyer needs to trust before they buy.
Let's diagnose what's holding your brand back and build a strategy that drives real, measurable results.
Have a project in mind? I'd love to hear about it. Reach out and let's discuss how I can help grow your brand.